The Re-Branding of Gaddis Coaching

I set out to start Gaddis Coaching back in 2007. I wanted to make sure I thought it all through and had all my bases covered.

I have mentioned in past posts how I could not seem to find my footing. I knew what I wanted to do, but it didn’t feel right. Then I had the opportunity to guest post and it all seemed to come together.

I realized why I was doing what I was doing. I defined my mission and my purpose.

Over the next few weeks I started thinking about how I could better fulfill that mission. I took a critical look at my website and decided it didn’t reflect what I was doing and wanted to portray. Recently I went through a re-branding of sorts and am pretty happy with the results.



I feel that when someone visits my site they will get a feel for what I do pretty quickly. It was always my goal to help individuals and business owners to live their dreams and reach their potential and now I think that message is much clearer. I also changed some of the verbiage and added pictures to convey this message throughout the site.

As with any business, it must always be evolving. There is nothing wrong with changing your approach mid-stream if you know it is the right thing to do. I made up my mind to follow my heart and do what I wanted to do after Athena’s death. So the decision making process is pretty easy for me.

What do you think of the change? Any Suggestions?


About Chris J. Gaddis, MBA

I am a Financial Representative and have been in the industry over 10 years. I am self employed and work with several Allstate agencies in NC & SC. I also run Gaddis Coaching which was created to help individuals and businesses realize their dreams.
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